This brand is known in every continent of the earth and chances are that most households or offices will hold a product of this brand. Close to 100.000 employees worldwide strive every day to invent, design, produce, distribute and sell products which makes your life easier and more fun.
Although they are very well know, they are in need for a digital transformation. What they want to do is get in house all the data for Europe and roll out a data marketing strategy. And Germany is one of the leading countries for them.
One challenge is to attract audience by setting up the right performance marketing strategy. Second is to move from a reseller marketing strategy to a data driven marketing strategy. And third is to launch the new e-shop and optimize the customer experience.
In this role you will be the person to set up the digital marketing strategy for the DACH region. This means you will be leading the way in digital transformation.
You will be doing this by setting up the strategy first and hiring the team members straight away. You wil be continuous analysing and using result-oriented-planning. In this planning cycle you will add sophistication and quality in data and analytics.
Lead and manage data- and performance driven marketing and advertising in the Digital Transformation throughout the European markets.
Create, develop and execute a fully integrated digital advertising strategy. By doing this you will make use of all available digital & media touchpoints. This means you have experience with multiple channels like, display, programmatic, social, search and content. You know how to use and execute these channel in a larger integrated strategy to drive revenue and brand -awareness results.
Drive real-time optimization by working closely with the digital analytics team, making use of all the digital touchpoints.
You will co-create digital media, advertising and content -concepts as well as integrated initiatives at brand, campaign and tactical levels.
You develop the marketing & digital strategies as well as the operations workflows for the digital platforms, including:
Improve decision making and general digital marketing process optimization by understanding data analycs and working closely with the Data Analytics Manager.
Improve the customer journey by liaising with all involved business departments and sales units.
Identify and pro-actively approach new business and/or marketing opportunities and inform stakeholders for these new initiatives.
Present best practices in your field to key- stakeholders and share feedback and input on Digital Analytics, Social, UX Planning and creative deliverables.
You are able to generate on-demand digital data insights to support the decision-making in coordination with marketing and sales.
Keeping daily check on the targets, KPI’s and targeted results.