Advertising network

An advertising network consists of the collection of smaller publishers and enables sales of the impressions of these smaller publishers. Advertising networks allow advertisers to run their campaigns through the collection of these smaller publishers. In addition, advertising networks offer ad technologies to the advertisers as well as the publishers and can manage the campaigns which run through their network. Advertising networks differentiate themselves through the specialization and quality of their networks, and the performance of the campaigns that run through their network.

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