Your new job: Head of Analytics & Insights in Amsterdam
Sounds interesting? Then read on, this is for you!
This A-player has been around for more than 60 years and is known worldwide. They are active in nearly 100 countries and they’re all about people-oriented services. For years, this company has focused on people and less on data, but now is the time that they’ve chosen to bring these two entities together.
With a wealth of data, millions of visitors per year and a central data team, it is time to take digital data-driven performance marketing to the next level. The ultimate goal is online personalization on a personal level, but they are not yet there.
An internal restructuring has resulted in a very clear focus from marketing on Brand, Performance and Analytics. All three of these departments report to the Director of Marketing & Communication, Netherlands. This internal change and new focus has created a great deal of freedom and flexibility within the marketing team; giving you the feeling that you are working at a scale-up, whilst, within a large company.
Throughout the Netherlands they are active with four major brands, all of which are in the same industry, but within a different niche. The intention is for these brands to become increasingly more interconnected and to share insights and data, while maintaining their own identity.
As Head of Analytics & Insights you’re driven to create and develop. With the new data-driven vision, you are on the verge of enormous success. With your knowledge of analytics & insights, you are able to make this company an absolute market leader. You are in the lead when it comes to setting up the right data architecture.
Furthermore, you ensure that with the right strategy, the marketing campaigns and customer journeys become even more effective. Your most important KPI is therefore the effective use of the right data on the four different platforms, which will result in more conversions and more relevant traffic. To make this happen, you always ensure a perfect customer experience. You will do this together with a local team of three specialists, a Marketing Automation Specialst, a Pricing Analyst, a CRO / Web Analyst, and several agencies.
You also have experience with R and / or Python. You get bonus points if you are also familiar: HTML, CSS, XML, AMP script or SQL. But beware, bonus points, so not a must;) Oohja, knowledge of Salesforce Marketing Cloud and HubSpot are also bonus points.
In addition to this local team, you also have an international (NL based, but is supportive of the entire European market) top of the bill Data team. This team consists of Data Scientist, Data Engineers, Data Analysts and UX / UI Specialists. So you are never alone!
Not everything is set in concrete yet and you are given the freedom to shape your role and responsibility partly yourself. If you would like to use other tools or engage an agency, you are given the freedom to do so. Of course everything in consultation!
You will determine and implement the right strategy together with the new Director of Marketing & Communication. You always step in where necessary and you never feel too good to do an analysis yourself.
You will also work closely with the new Head of Performance and the Head of Brand. Together you look for the right synergy to lift these four brands to the highest level. In total, the marketing department consists of 12 colleagues.
Are you ready for this next step in your career?